![]() I want to do some old-fashioned hard work and focus on real connection to build trust and authentic rapport. I want to earn the respect of my customers not demand it. Social media doesn’t sell this – and if it does it almost always has an agenda. In a world full of filters, fake news, hype, and noise – I don’t know about you, but I am personally craving real life. I have zero interest in curating a perfect feed and illusion of my product. I have zero desire to unethically manipulate others into buying what I am selling, and to be honest I only want to sell my products and services to the people who genuinely want them and seek them out. ![]() My businesses are in the business of self-care and my genuine desire for my businesses are to form authentic connections and create a space where people feel good, nourished and somewhat light and breezy. Whether that is a consumer product, an opinion, a lifestyle, an agenda, a thought, an ideal, a trend, your data, your psyche and I would go as far as saying it sells fear, anger, and feelings of inadequacy to gain some form of control. In my opinion and what I have experienced within my own journey - is that I believe social media has one agenda – to persuade, manipulate and to sell. I never really understood why someone would want to see a picture of my products and be sold to in there so called down time – a time in the day when they should be focusing on self-care, connection with others or just simply enjoying the day. ![]() Mainstream marketers would say not engaging in social media is business suicide – however in my heart of hearts I never felt authentic or good about posting on social media from the start – especially when it came to plugging my products and services. I will keep the profile still active - but will no longer be engaging and active. I will switch off social media as one of our marketing channels for both The OM Collective and Botanical Trader. I find it scary that social media companies have the power to control billions of minds every day through notifications, clickbait, misinformation to manipulative algorithms - which all have one agenda: to lead you down the rabbit hole to keep your attention.Īs of the 11 th of April 2022, I am 100% committed to no longer use social media for my business. He says that social media profits off addiction, distraction, outrage, polarization, and misinformation. The more we are hooked and scrolling, the more we become addicted and the more the social media platform profits.įounder of the Centre for Humane Technology - Tristan Harris – whom you may recognise from the Netflix documentary "The Social Dilemma" says that social media is mining for our attention and that we have now become the product. It’s a place where your attention and mind get literally mined, hooking you in with shiny treats in exchange for minutes of your attention and bites of your personal data, which can then be packaged up and sold. Social media is not a fundamental technology, while it leverages some fundamental technologies, at the end of the day it's an entertainment product designed for profit. However, social media is designed to become addictive, and many of us have admitted to using it far too much – especially the younger generation - and something that seems common with all of us that use it to much is that it can trigger feelings of sadness, dissatisfaction, frustration, anxiety or loneliness which not only impacts on the quality of our life and relationships, it also negatively impacts our own mental well-being.Īnd with social media now integrating more into our lives – especially within schools - and with the current desire to release an Instagram for kids – I really do find myself having great concerns with it all. Truth is, for some, social media may not affect them adversely because they use it sparingly and with only one intention – and that is to connect with meaningful people and projects.
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